Mal MacGregor

DIGITAL MARKETING
& SALES

WELCOME

WELCOME

HOW IT WORKS.

Hi, I’m Mal.

I help you grow your business & achieve your vision - all while staying true to your values & brand.

Business life could stand to feel a bit easier, right? Well, I help get you there faster with bespoke digital marketing & sales services. 

For new customers, I offer a free audit of your current digital marketing to see where you might be leaving money on the table.

  • I’ll ask about your business & brand, your current goals, & anything that may be standing in your way. All the information that you share with me is strictly confidential.

    While we’re on this call, if I don’t think we’re the best fit for each other, I’m committed to letting you know that up front. Instead of selling you something that you may not need, I’ll point you in the direction of something that will make the most sense for your unique situation.

  • After your free meeting with me, I take the info that you shared & then conduct an audit of your current digital marketing.

    Specifically, I research where & how you show up online from your customer’s perspective. This usually includes your:

    ✅ Website
    ✅ Social media presence
    ✅ Google business profile
    ✅ Technical SEO metrics
    ✅ and more…

    Within 3 business days of our meeting, I’ll email you your free Digital Marketing & Audit. It will be in video form.

    I’ll go over:

    💎 The goals you shared with me
    💎 Your current digital marketing - what I learned from my research
    💎 A HIGHLY personalized digital marketing STRATEGY made just for you so you can reach those goals

    After you review your free Digital Marketing & Sales audit video, I may give you the option to start working together if I think we’re a great fit.

  • Everything I do with my clients is on a project-by-project basis. That way, you only have to commit to your specific project proposal & contract. I find that my clients love the simplicity, clarity, & ease of working together in this way.

    To start our first project together, you’ll receive an email with a written proposal. The proposal includes:

    ✅ Specific deliverables included
    ✅ Turnaround times for all items
    ✅ Exact cost

    You’ll also receive:
    🔗 A secure link to electronically sign your contract
    🔗 A secure link to submit your 50% non-refundable deposit

    Once I receive those items back from you, I get started! Then you get to sit back & relax. You’ll receive all of your deliverables from the proposal within the specified timeline. 

  • After your first project is completed, you’re all set. It’s as simple as that! At that point, we can start project number 2 together, or we can go our separate ways.

    If you’re not completely happy with your project, you’ll have a complimentary round of edits to make any changes. This is all spelled out in the proposal ahead of time so there are no surprises!

    Since I work on a project-by-project basis, my clients are never locked into long, restrictive contracts. Instead, we take it piece by piece with one project at a time, each lasting about 1 to 4 weeks.

    If we’d like to do another project together, I’ll send you a proposal for project number 2 & a link to pay its deposit. Once I receive those, I’ll get started again. Just like our first project, you’ll receive all of your deliverables in the specified time frame.

    Then we simply rinse & repeat for as long as we want. Piece of cake!

  • “What if I LOVED the proposal you sent, but I’m not ready to start working together just yet?”

    If this happens, there are no hard feelings! Truly.

    You’ll still get to keep your free audit with the hand-tailored digital marketing strategy for your unique situation. It’s a personal gift from me, free of charge.

    While I can’t hold calendar space for potential projects, I’d still welcome you to reach out at a later date when you’re ready to get started. I’d be happy to see if I can help you at that point. If not, I’d still try to point you in the right direction.

    There’s ZERO commitment on either end until you approve the written proposal, sign your contract, & submit your 50% non-refundable deposit in full. So there are never any surprises!

SERVICES.

Sales Call Contracting

So you can finally get off of Zoom — while closing even more deals for your business.

Finding somebody capable who you TRUST to bring new sales into your business means you get your freedom back. And isn’t that why you got into business in the first place? In my first 18 months alone, I closed well over $1.8 million in sales for my clients. I’m proud to share my 55% offer to close ratio.

10 — 15% commission+

SEO Blogs & Articles

Copywriting that shows off your product or services while seamlessly increasing traffic.

Answering customers' questions, providing them with solutions, & showing that your brand really does care about your mission is what blogs & articles do best. Since SEO is included, these also work to increase your website traffic. That way you can bring more people in, make more sales, & add more cushion to your bottom line.

$250+ for 1000-1200 words

Squarespace Website Design

So you can build a firm foundation for your business’s online presence.

Without a website of your own, you’re not in the driver’s seat. Don’t fall victim to random online changes destroying your revenue, all because you relied too heavily on a platform for your leads. Take charge instead by building your own digital asset.

$3,300+ each

Newsletters

That keep your audience connected & engaged.

Copywritten newsletters are one of the most powerful ways to build & maintain your repeat customer base. They foster an ongoing connection with your people, introduce teasers that re-ignite interest, & keep your wonderful customers coming back for more.

$150+ each

Consulting

So you can move forward with clarity, confidence, & ease.

Stuck in the mud & need somebody to pull you out? Sales team underperforming & you can’t figure out why? Or maybe you just need somebody to give one of your sales reps a call review. Whatever is bugging you, you can now book me for a one-off meeting to get you back on track.

$300 per hour

Landing Pages

Direct response copywriting that helps bring in new sales & drive revenue.

Attract attention, explain your product or service, & show its benefits with a done-for-you landing page. This powerful form of direct response copywriting does all that - while still zeroing in on your CTA seamlessly. That means you can finally sit back & scoop up sales you didn’t even realize you’ve been leaving on the table.

$2,600+ or 10%+ royalty

ABOUT.

You can think of me as your personal Digital Marketing & Sales pro.

I got my start in the digital marketing world by writing SEO copy for vegan brands. At that point, I’d been noticing vegan marketing for years. I was befuddled by how uninspired so much of it was. I knew they could do better!

So, I resigned from my cushy corporate job as a chemist. I started working on my SEO copywriting business full-time. Best decision EVER! I kept learning, improving, growing, & breaking my own records.

As my business grew, so did my skill set.

I started working with bigger brands with bolder missions & more challenging problems to solve. I tried new things and gained new skills to help my clients do even more. I absolutely LOVED it, so I just kept going. The rest is history!

I get how to communicate your mission in your brand voice and tone - while still making conversions.

100% DONE FOR YOU
👉🏻 DIGITAL MARKETING 👈🏻
& SALES

Everything I do is 100% DONE FOR YOU…so that you don’t have to lift a finger to see results 🦄

I focus on ethical growth for my clients’ businesses. What does that mean?
❌ NO manipulative marketing tactics
❌ NO sleazy sales moves
❌ NO black hat SEO tricks

Put simply, I do things the right way from the start to set you up for short-term AND long-term success. 

It turns out, you don’t have to be shady in order to crush it in business.

You can have it both ways & I can show you how.

PORTFOLIO.

Ocean Blue Project Blog

Ocean Blue Project is a nationwide environmental organization with a goal of removing 5 million pounds of plastic from our oceans. I wrote this blog to help them promote wetland parks in the great state of Georgia, USA.

Click on the image above to check it out.

SEO Blog for Skincare Company

This educational blog was written for a skincare company. It’s objective was to both inform & convert shoppers to the client’s products.

Click on the image above to check it out.

Medium.com Article

Medium is a highly popular platform that offers open online publishing. This 2,500+ word post is all about vegan marketing essentials so vegan businesses can excel online.

Click on the image above to check it out.

Humane Society Project

This 5 month pro bono project was for The Humane Society. It aided in their efforts to help pets finally get adopted and find their forever homes.

Click on the image above to check it out.

Squarespace Website Design

This was one of the first Squarespace websites I designed. Click on the image above to check it out from the top.

Click on the image above to check it out.

REVIEWS.

“Mal is an incredible entrepreneur and an even more incredible human. I've had the pleasure of watching her hone her sales skills to the point where I can confidently say she's one of the best closers and digital marketing consultants I've ever worked with. Not only is she a phenomenal closer, but she values integrity when it comes to sales and marketing. That's something not all business people have and It's something that's allowed her to excel in her profession. If you want your digital marketing to flow seamlessly, you'd be hard-pressed to find a better professional than Mal MacGregor.”

— Ryan Guthrie

Mal has a real talent in connecting with you, making you feel heard and understood, and then creating content that aligns with your voice and vision. The content she created for me is incredible and truly authentic to me and my brand. I could not be happier. Her services are invaluable and have provided me with feelings of ease and optimism for the future of my brand and business!”

— Alyssa T.

What sets Mal apart from others is that I feel like I can rely on her. She was very professional about discussing expectations, and she even delivered her work before the date we agreed on. That’s not always easy to find! I found what she wrote for me to be both inspiring and useful, and I enjoyed interacting with her.”

—Wendy Werneth

BOOK.

Need help with your business?

Book a free video call with me below.

On the call, I’ll ask you a few questions to see if I can help you.

If we aren’t an ideal fit, I’m committed to letting you know that up front. I’ll still try to point you in the right direction, free of charge.

Hours

Hours

Monday - Friday

9am - 5pm eastern time

By appointment only.